10 Reasons Why Your Facebook Group Is Dying
What’s up with your Facebook group? Why is engagement low, and why is it not growing as you expected?
Facebook has over 2.9 billion followers to date, and Facebook groups have been a popular way for influencers and brands to bring their audiences to a community online. There are over 10 million groups on Facebook right now – but over the years, a lot of problems and malfunctions have made it a mediocre platform for building a community.
In fact, back in 2017, there was a fairly large drop in people choosing to create Facebook groups. but why? Why did Facebook suddenly go from “being online” to one of those accounts we check from time to time out of necessity?
10 Reasons Why Your Facebook Group Is Dying
1. The Algorithm Is Working Against You
Facebook’s algorithm has never been one to help creators Make money, get noticed online or actually monetize their content. However, Zuckerberg recently announced that more tools and features are being designed and implemented to help creators flourish on the platform. The way they plan to improve is through the creation of an algorithm that is similar to TikTok.
in present, Facebook algorithm focused on ranking people with more followers, It does not prioritize the actual quality of the content being posted on the platform – whereas TikTok does. Facebook’s algorithm primarily prioritizes showing users what the money will be like ads. This is one reason why updates you post to Facebook groups are often ignored by many members. The algorithm simply doesn’t work in your favor.
2. Facebook is no longer “cool”
Facebook has always been a huge platform. It was initially booming in popularity across all generations – and if you didn’t have Facebook, you were no good.
But today, it seems the opposite is starting to be true.
This is happening for a variety of reasons, including the fact that it is lagging behind in updated features. But another controversy is about its founder Mark Zuckerberg.
Facebook hasn’t been considered “cool” for quite a long time. It’s crappy, it’s one of those things you have with you when you need it and you only use it to keep tabs on old friends you don’t even know anymore – those phone numbers of distant relatives The kind that you think you should keep out of courtesy and in case of emergency. It has become a habit rather than an interest, and people have Facebook for one reason, and one reason only:
Because they need it.
So, if anything, starting a private group on your own platform or focusing far more on community building is going to be far more beneficial for your brand than Facebook. This is especially true if you are trying to reach a younger demographic.
The use of Facebook among youth has declined significantly in the past few years.
So, if your audience is small and you keep running your group on Facebook, you might not be able to grow that easily. This demographic doesn’t check their Facebook often enough to be too busy.
3. Has Limited Features
The features Facebook Groups provides to community managers and members are very limited. If you’ve ever used Facebook groups on either side of the equation, you’ll know that the “Search Groups” function is pretty much useless.
So not only does the algorithm not allow you to stay up to date with valuable posts that are vital to the overall experience of being part of a group – but you also may not find them later if you miss them.
Branding opportunities in your Facebook group are also very less.
You’re Not Really Able to Customize Your Group As much as you can on your platform. You don’t have many options for making the experience unique, and the layout and tabs are pretty much the same on every other part of Facebook as it is on your Groups. It’s hard to stand out and feel like you’ve brought your users to your niche.
4. Too Many Malfunctions
If you’ve ever been a part of a Facebook group, you’ll find that you only get selective notifications when things are uploaded or announced in the group.
The notification feature doesn’t always work, and you never really know what’s going on in your group until you log in, and scroll through all the updates you’ve missed. That is… when you really remember and you have the time to do it.
As a Facebook user, it feels like you have to be constantly on the app to keep up with what’s happening. And honestly… who wants to do that?
This makes it difficult to keep your users engaged, and it creates a huge disconnect between your members and your group. but the problem is Beef isn’t between users and your group… it’s between users and Facebook.
5. Misinformation Is Everywhere
Since the COVID pandemic, it has become clear to many that Facebook can be a dangerous place where misinformation spreads like wildfire.
And, due to the lack of regulation for this misinformation as well as privacy issues, many people have lost interest and trust in the Facebook platform.
Because of this, it has attracted fewer users and attention to the platform, which means users are less likely to engage with the group feature as well.
We’ve all got those questionable DMs from old friends we never talk to, comments on our posts with links about weight loss, or those unrelated videos people don’t post in groups.
This is another downfall of Facebook as a platform. People’s accounts get hacked on the left, right and in the middle, And the places that were once for community-building… are now trash filled with endless spam.
Hacking, privacy and security have always been a concern for Facebook users – especially in recent times. And at this point in time, people are tired of it.
6. This is a social media platform, not a community-building platform
Facebook has many different features, and is built to satisfy the many different elements of social media. It is a video platform, marketplace, group platform, gaming app, dating app and more. It doesn’t specialize in community building or groups, which means the group’s characteristics are definitely not at the level they might be if you compare it to a company that specializes in community building.
This means that there isn’t enough customization, moderation options, and controls to create a highly engaging community experience for users. But this is one of the biggest problems facing Facebook Groups:
7. There are too many distractions
Because it is also a social media platform, Facebook is extremely distracting. When people log on to visit and view your group, it’s easy to be distracted by their private messages. They can pull in unrelated topics that show up in their notifications, their news feed – or the wall of ads that Facebook displays on every square inch of the page.
It doesn’t all help people connect with your group, the content, or the experiences you’ve created. It also takes them away from collaborating with each other, and does what your group was supposed to do in the first place.
8. Lack of Ownership as a Community Moderator
When you use Facebook groups, you’re basically renting space to keep your community online. It means you lack control over your community. One day, you could wake up and your entire group could be turned off by Facebook.
Everything you have can be lost overnight. That’s the problem with having users and creators on social media platforms – everything is managed by a central authority. Your group has to follow Facebook’s rules about what is right and what is wrong.
There can be many problems when it comes to how much control you actually have, and when you offer memberships to your members. If people are paying for your group to use exclusive content out there, you don’t always own what you upload or post – Facebook does. This can be seriously limiting for you as a manufacturer and as a brand.
10. Your community may be too brand-centric.
While Facebook is most likely to blame for many of the problems facing your Facebook group, there may be things about your group that are specifically reducing the quality of your community experience.
One of those things could be your community content. you would be Telling your community a lot about yourself, your product or your brand. In the meantime, you should really focus on creating a space where your members can build relationships, network, and have a sense of community.
In short: Make sure you’re making it about the users. Make it about community, about learning, and about development as a collective unit. If you do this, your community should be on the right track.
Nas.io. build a community with
If you are looking for a leading platform to grow your community, Nas.io is perfect for you. We are not focused on social media or advertisements, we are a platform that is committed to creating functional, collaborative communities online directly for your brand.
We understand the importance of integration with other platforms, and we want to help you create a customized space where you can create opportunities for growth, connection and learning – and all of our user-friendly tools allow you to bring that vision to life. will help bring it in. but do study more NAS.io.